Girocard
Girocard – Campaign "Save Small Businesses Big Fees"
Unique in Germany: the Girocard. Equipped with many exciting features and unfortunately also with an image problem compared to credit cards. Our campaign aimed to change that! Spoiler Alert… It did. Or rather, it was mainly the testimonial we created, “Giro.” A character somewhere between Ted Lasso and your best buddy bank advisor.
The job: to position the Girocard as a cost-effective, everyday solution for retailers while simultaneously showcasing the new sound design as a central element of sensory branding.
Target audience: small and medium retailers as well as the broad consumer base.
The campaign was implemented end-to-end – from conception to photo and video shoots to post-production. In addition to video and photo content, format variants were created for all platforms.
Production 1 was filmed over 3 shooting days in 6 settings, from the kebab shop to the bar. The focus: cost savings and everyday relevance.
Production 2 followed with 2 shooting days and 4 settings, complemented by an ASMR clip that showcased the iconic sound of the Girocard.
Challenge & Solution
The "Giro" campaign precisely reached the B2B target audience through a combination of traditional campaigns, left-field B2B influencers, LinkedIn, and clear communication of benefits.
The landing page effectively conveyed the benefits of the Girocard, contributing not only to the expansion of acceptance but also generating direct leads for network operators.
With nearly half a billion impressions, the campaign measurably contributed to the brand awareness of the Girocard.
Simultaneously, a targeted POS presence through promotional materials enhanced visibility in everyday life, where the brand is actually used.
In short: A campaign that intelligently linked education, reach, and relevance.
The campaign needed strong assets for social, OOH, and digital pay variants, covering multiple banks and payment systems in one cohesive story.
We invested in intensive preparation and streamlined the spots so they could be produced efficiently while still maintaining high quality across all outputs.
To shift perception, the campaign needed a distinct personality and sensory element, not just functional messaging.
We created “Giro” — a personified card character who is friendly, humorous, and relatable, and built storytelling around real merchant payment moments with sound used as an emotional branding tool.
Unique Selling Propositions
High-quality output despite short preparation time
+900,000 views through influencers
325 leads for grid connection
480M
Impressions by media
450.000
Users
Landing page (>30 seconds dwell time)
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