CASE STUDY

ZELLERFELD VEGAS

Company

Zellerfeld

about

Zellerfeld x Nike Presentation

3D-printed sneaker

Attention, Mega Board!
Zellerfeld presented the Nike Air Max 1000 in collaboration with Nike at ComplexCon in Las Vegas! Nike's first 3D-printed sneaker – made in Germany. We had the privilege of accompanying the entire process with Zellerfeld: from concept creation, through presentations at Nike HQ in Portland, to the creative direction of the global release activation at ComplexCon in Las Vegas.

The goal was to globally manifest the technological and cultural relevance of Zellerfeld together with Nike through live activations, storytelling, and experience design.

The Zellerfeld x Nike booth connected the historical Air Max timeline with prototypes and the development process of the new model.

Highlight: interactive slot machines, through which visitors could "unlock" the new shoes, symbolically bridging innovation and gamification.

FEATURES

Global launch activation

Storytelling & Experience

Historical Air Max timeline

Interactive elements

Project

Challenge & Solution

Result / Impact

Zellerfeld had finally outgrown its (3D) childhood shoes and climbed to the Olympus of sneaker collaborations: as an official co-creator of Nike. The booth transformed into a social experience that actively engaged visitors, encouraged sharing, and became the talk of the ComplexCon.

The booth functioned as a real-time content machine.

With this and additional brand activations around the world's most important hype lifestyle fair – Zellerfeld became synonymous with innovation with a purpose.

The content generated 1.2 billion media impressions and became a click monster on the Nike main channel.

Challenge

The event’s impact had to extend beyond attendees and connect with audiences everywhere.

Solution

We created live activations and an experience-focused booth concept that drew visitors in and amplified engagement on site.

Challenge

The event’s impact had to extend beyond attendees and connect with audiences everywhere.

Solution

We deployed same-day content delivery, capturing and sharing event highlights as they happened to keep online audiences engaged in real time.

Assets

A material package prepared by us

Video Recaps

6X

6x Daily & Event Videos

Event Reels

8X

Social Reels from booth,
crowd, actions

Halo Commercials

3X

Main + 1x Interview

CASE STUDIES

You are only as good as your next work

For Girocard, we developed an image campaign featuring the testimonial ‘Giro’ — a character somewhere between Ted Lasso and a best-buddy bank advisor.

1 & 2

Production

75+

Content Outputs

1X

Photo Shoot

As the motion-picture partner of the F50 campaign in Germany, we were responsible for concept development and execution.

7X

Individual videos

1X

Video + Photo Series

3X

Bayern Video Add-on

For the website launch of a luxury villa in Madeira, we created a comprehensive content production for performance marketing and brand presence.

450

Photos

12

Video Reels

1X

Content Hub

APX is a global online academy for football players — with a focus on training, nutrition, mindset, and coaching.

~30

Reels

3X

Main Videos

1X

Lookbook

As a strategic content partner, we developed a community-centered campaign system for KTM that combines emotion and technology.

16X

Reels

∞

Photos

1X

BTS Documentary

The community followed along with excitement, shared, reacted, and thereby generated reach that extended far beyond the event itself.

40+

Promotion Assets

60+

Sponsor Assets

2000+

Images

For the tech platform Azqira, we developed a versatile content ecosystem for the global networking of hotels, travelers, and investors.

∞

Content Database

∞

Daily Image Galleries

12X

Video Formats

For the release of the Crispy Loco Chicken Burgers, we developed a campaign styled after Breaking Bad – just the way we love it: fully integrated from the concept idea to the final production.

1X

Main Video Release

2X

1 Trailer, 1 BTS Video

20

Campaign & BTS Photos

For the launch of the new Loco Chips, we managed the entire campaign production, from concept adaptation to filming and post-production.

20+

BTS Photos

2X

Social Cut-Downs

3X

Main Commercial

Together with Voelkel and Denns Biomarkt, we conceptualized the Start Shot as a product – plus a campaign that consistently relied on influencer marketing for the first time.

1X

Teaser

1X

Launch Video

∞

Photo Shooting

For Adidas, we filmed the athlete visits at the campus, focusing on recaps, highlight clips, and authentic insights into the interaction between athletes and staff.

2-3X

2–3 smaller pieces of content (e.g., GIFs, snippets) from designated content slots

For einfachBank, we took over the concept, production, and post-production of the commercial from A to Z. Additionally, we provided a strategic recommendation for platform expansion, including social cut-downs for maximum reach.

1X

Main Video

4X

Social Cut-Downs

1X

Social Photography

For newkee, we took over the quarterly campaign production, from concept development through production to post-production of reels and photo content. Additionally, we provided strategic consulting on brand aesthetics and content utilization.

300+

Photos

30X

High-quality Reels

1X

Content Hub

Zellerfeld launches the "Sapienz" – the first 3D printed sneaker by New York-based designer Jeff Staple.

20+

Video Assets

1K+

Images

350+

Reels

Zellerfeld presented the Nike Air Max 1000 in collaboration with Nike at ComplexCon in Las Vegas! Nike's first 3D-printed sneaker – made in Germany. We had the privilege of accompanying the entire process with Zellerfeld: from concept creation, through presentations at Nike HQ in Portland, to the creative direction of the global release activation at ComplexCon in Las Vegas.

6X

Daily & Event Videos

8X

Reels

3X

Assets (Main + 1X Interview)

During Men’s Fashion Week in Paris, we accompanied Zellerfeld as the onsite content team, as part of their collaboration with Nike and namesake.

Laura Marie Geissler stands for speed, provocation, and NFT culture, but the next chapter demanded depth.

4

Different Formats

50

Individual Social Reels

2K

Over 2000 images