Newkee
newkee (German Cosmetics Works AG)
For newkee, we took over the quarterly campaign production, from concept development through production to post-production of reels and photo content. Additionally, we provided strategic consulting on brand aesthetics and content utilization.
The company was looking for a stable content partner to technically and conceptually complement the internal, TikTok-savvy team. The goal was a long-term collaboration with reliable, high-quality content production, without the constant turnover of external freelancers.
The focus was on an annual retainer with clearly planned quarterly shoots, structured archiving, and coordinated concepts.
Through collaborative brand co-thinking, an aesthetic, consistent lifestyle brand emerged step by step, which is visually convincing and strategically scalable.
Challenge & Solution
Through continuous collaboration, a consistent, high-quality brand presence was created for newkee, building recognition and trust over the years.
Thanks to the retainer, the team is continuously supplied with current, high-quality content, allowing the internal marketing to fully focus on strategy and distribution.
As a strategic partner, NXT Studios supports in the areas of brand aesthetics, sales content, and investor-ready brand presence with measurable impact on perception and business performance.
The produced content serves as leverage at events, pitches, and partnerships, while the consistently positive customer feedback confirms the effectiveness and consistency of the approach.
Newkee struggled with a rotating cast of external creatives who delivered content in varying styles, making cohesive brand presence difficult.
We stepped in as a stable content partner to ensure a consistent visual style and ongoing production over the long term.
Quarterly content needs were handled reactively, with limited planning, making it hard to scale and use content effectively across channels.
We implemented quarterly shoots, structured archiving, and coordinated concepts, ensuring a reliable pipeline of high-quality content and smoother workflow.
Unique Selling Propositions
Long-term partnership
Close collaboration over several years. Joint growth & strategic development
2 campaign days per quarter
Focus on efficiency: small team (photo + video), clearly planned processes. Preparation & communication with models, mood boards, shot lists
Quick delivery
Structured storage for easy use by the marketing team
A material package prepared by us
Photos (product focus, lifestyle, with & without models)
High-quality reels
Content hub with the best shots for the internal marketing team
You are only as good as your next work
