ADIDAS F50
ADIDAS
As the moving image partner of the F50 campaign in Germany, we were responsible for the conception and implementation.
The goal was to filmically stage the central brand promise "Speed" through precise choreography of movement, sound, and rhythm.
The iconic F50 sound served as a central stylistic element that not only showcased speed but made it tangible.
For social media, the content was specifically optimized for hook and dynamic flow to achieve maximum impact in short attention spans.
Additionally, we developed a special concept for FC Bayern, based on a pure "Sounds Only" approach, designed for global adaptability.
Filming included players such as Serge Gnabry, Konrad Laimer, and Thomas Müller (FC Bayern), Dani Olmo, Christoph Baumgartner, and Castello Lukeba (RB Leipzig), Marius Bülter, David Jurásek, and Andrej Kramarić (TSG Hoffenheim), as well as Can Uzun (1. FC Nürnberg).
A production that translated tempo, precision, and brand energy into a visual system.
Challenge & Solution
Each video tells the story of speed from an individual perspective — raw, relatable, and energetic.
By focusing on personal movement, sound, and rhythm, the content captures how speed feels, not just how it looks.
This approach resulted in content that communicates the F50 brand DNA while simultaneously making athlete personality visible, creating a stronger emotional connection across all formats.
The campaign had just 60 minutes of total filming — only 15 minutes per club — to capture all essential footage.
We used meticulous planning and tightly choreographed production to maximize output within the strict time window.
The core idea of the F50 campaign was to make the brand promise of speed felt — not only seen in motion but heard and experienced in sound, rhythm, and pacing.
We integrated the iconic F50 sound as a stylistic anchor, designing visuals, motion, and editing around precise movement and audio rhythm to make “speed” tangible across formats.
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