DENNS x VOELKEL START SHOT
Denn's Biomarkt x Voelkel x Julien Brown (Elevator Boys)
Together with Voelkel and Denns Biomarkt, we conceptualized the Start Shot as a product – plus a campaign that consistently relied on influencer marketing for the first time.
At the center: Julien Brown from the Elevator Boys, as the face and authentic connector to the young sports target group. The recipe for the Start Shot was developed in close coordination with Julien.
We conceived the entire creator collaboration, developed the social media content concept for all three channels, and executed the product shoot in Berlin.
The launch event was filmed and enhanced by an activation with the Running Club Berlin CNDO, including product sampling for visitors.
The goal was to position the Start Shot as the highlight of the Voelkel shot range, create awareness for the entire product line, and significantly increase sales through cross-selling.
Challenge & Solution
The Start Shot becomes the most successful product launch in Voelkel's history, breaking all sales records in the first three weeks.
On social media, the campaign generates exceptionally high engagement. Thanks to the multi-stage push from Julien Brown, the activation with CNDO in Berlin, and the targeted owned media strategy, a thoroughly successful launch is achieved.
The collaboration between DENNS and Voelkel needed to feel authentic and balanced, not just a co-branding add-on.
We developed a mutually coherent narrative and visual language that honored both brands’ values and connected with their audiences.
The campaign required imagery and content that worked across in-store, social, and digital media while remaining consistent.
We delivered a versatile asset suite — from hero visuals to social cut-downs — optimized for each format without losing the core narrative.
You are only as good as your next work
