APX academy
APX academy
APX is a global online academy for football players – focusing on training, nutrition, mindset, and coaching. We supported the launch comprehensively: from pre-launch communication to post-launch follow-up. This included the main video for the app, website, and pitch, social reels, photo content, lookbook, visual style development (grading & presets), as well as training the internal content team.
The goal was an authentic, high-energy look & feel: sporty, high-quality, and approachable at the same time. What was sought was not a service provider – but a strategic sparring partner who perfectly orchestrates brand, team, and timing.
Challenge & Solution
The brand presents itself today as young, modern, sporty, and high-quality – a clear step towards relevance and zeitgeist.
The impact is also evident on the user side: strong registration numbers driven by authentic communication and a distinctive visual identity.
The connection with the target audience is particularly noticeable – athletes feel understood, seen, and engaged through realistic representation.
Strategically, the content pays off well beyond the campaign period: it works across platforms – for pitch, social, app, and investors – with high reusability and measurable impact on brand and business.
APX needed a visual identity that felt high-quality and sporty, yet authentic and approachable for real athletes.
We selected unique, relatable locations and crafted a visual style that combined premium production values with genuine athletic energy.
The team wanted to continue producing strong content in-house after launch.
We delivered workshops, lookbooks, presets, and coaching for the internal videographer, plus ongoing consultation to build long-term capability.
Capturing as much content as possible in a short production window was critical.
We planned 2 shooting days across 7 locations with a tight prep process and coordinated small-crew execution.
Unique Selling Propositions
From shooting to final
delivery in 10 days
Focus on high output with minimal
effort for the client team
A material package prepared by us
Assets:
- Large Photo Gallery
- Lookbook (Photo & Video)
- Filter Preset for Internal Use
- Videographer Training
- Footage Library for In-House Production
Promotion Assets
Main Launch Video
Lookbook
App Explanation Video
You are only as good as your next work
