Loco Chips Campaign
Lanch GmbH (Brand: Loco Chicken)
For the launch of the new Loco Chips, we managed the entire campaign production, from concept adaptation to filming and post-production.
The detailed development of the final social pieces was handled by the client.
After the successful burger spot with Luciano, where the Loco Chips were teased, the focus should now be clearly on the product launch and maximum visibility.
Challenge & Solution
No product staging – but made their culture visible.
A real hype developed around the kiosk location during the shoot, which quickly became the community's meeting point.
It was exactly there that the launch event with Luciano took place – the natural highlight of a campaign that seamlessly united product, culture, and momentum.
The entire campaign had to move from concept adaptation to final delivery in less than two weeks.
We streamlined all decision paths, reduced information overhead, and worked in close, fast alignment with the client to keep production efficient and on track.
Scheduling and aligning production with Luciano added an additional layer of complexity to the timeline.
The shoot was planned with sufficient buffers, ensuring flexibility while protecting the overall schedule.
The project needed to achieve maximum visibility within tight budget constraints.
We applied a hands-on, collaborative approach — with everyone involved, including the client, actively contributing to deliver the best possible result.
A material package prepared by us
Content Optimization
All clips optimized for social media, paid ads & VOD distribution
BTS Photos
Main Commercial
Trailer
Social Cut-Downs
BTS Trailer (for internal use)
You are only as good as your next work
