Einfachbank
einfachBank – a brand of Volksbank Kurpfalz eG
For einfachBank, we took over the concept, production, and post-production of the commercial from A to Z. Additionally, we provided a strategic recommendation for platform expansion, including social cut-downs for maximum reach.
The goal was to position the bank as a modern, approachable financial partner for young adults and to make its community orientation emotionally tangible.
The central message:
"We stand by our community, simply, modern, at eye level."
The approximately 45-second commercial was intended to sustainably shape the brand's image as "more than just a bank" and to attract new target groups through bold, unconventional ideas.
Challenge & Solution
The commercial was developed as the central asset of a cross-media campaign, designed to work beyond a single touchpoint. It served as the foundation for consistent storytelling across multiple channels.
By planning the content modularly from the start, the campaign could be scaled efficiently through platform-appropriate social cut-downs, increasing reach and relevance while maintaining a coherent brand message across all formats.
Einfachbank needed a high-quality commercial within strict budget limits.
We deployed a small, agile crew with dual roles and a hands-on mindset to deliver production and post-production efficiently.
The bank wanted to be seen as a modern, approachable partner for young adults, not just another financial institution.
We developed a compelling commercial concept and strategic social cut-downs that brought the brand’s core message to life.
Unique Selling Propositions
Courage for unconventional ideas. This way, reach new target audiences.
> 28,000 views
YouTube
> 330,000 views
Instagram (Socials): ~270,000 accounts reached
> 800,000 impressions
Total ad impressions
410,000 impressions
Other reach metrics
You are only as good as your next work
